Tuesday, March 12, 2013

Reach Out To Your Customers Using This Email Marketing Guide


If you think that email can no longer be used as an effective marketing tool, think again! Even though email marketing is one of the oldest, it still works! There are new ideas, strategies and techniques that keep coming out to help your marketing be effective. In here, there is an email marketing guide that can help boost efficiency of transforming leads into your customers.

image: valeomarketing.com

Read and learn from the email marketing guide below:


Use Confirm Email Address Feature

When people sign up for your newsletter, you probably want them to double-confirm their email address. Many people type quickly and don't pay attention to what they've written. You can reduce the risks of sending out emails to wrong addresses by asking people to confirm their email address.

Always Verify To Add An Email In Your List

You should always ask permission to add an address to your list. You will be considered a spammer if you send them anything without asking first. You could make your business look bad and could even have your emails blacklisted.

Don't send unsolicited email marketing messages out

If you send marketing materials to people who didn't ask for them, they may mark your marketing messages as spam. Your IP address could be blacklisted if there are complaints of spam and it could also give your business a bad rap.

Offer special deals for customers who subscribe to your mailing list

These customers are more likely to give you their business if you provide them with a solid enough reason to do so. For example, offer free shipping to customers who spend a certain amount after reading your marketing email.

Experiment On Different Email Formats

Try different email formats until you find what works best for you and your readers. Be sure to always include any important information near the top of the emails. However, it is important to experiment with different formats to see which ones are most effective. Continue to use the method that works best. This familiarizes customers with your emails and makes it easy for busy customers to find the most important parts of your emails.

Link Your Marketing Campaign To Your SMS marketing

image: entrepreneur.com
Your email marketing campaign should be closely linked to your SMS marketing. The immediate nature of SMs messaging is a perfect complement to your email campaign and will keep your customers well informed. Text messaging can also increase brand awareness.

Make Use Of Brevity

Brevity is your greatest email campaign ally. Customers won't want to read any more than a few paragraphs. The average email reader has a very short attention span, due to lack of time. Keeping your message concise helps to ensure they will open future emails.

Using emails to market continue to be a valuable method. Follow this email marketing guide while staying alert for new ways to use email to market your products. You can periodically adjust your strategy to keep it fresh every time. You can also learn the 3 simple steps internet marketing system by going to Big Money Vault.

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